MARKETING :: Market Opportunity
Custom content, applications and campaigns.
Mobile phone marketing appeals to a very attractive demographic and will play an increasingly important role in brand marketing in the years to come:
- U.S. Mobile marketing revenues will balloon from $45 million in 2005 to $1.5 billion by the year 2010, in the US alone (RBC Capital Markets, 2006)
- Mobile content European and Asian expenditures on mobile based marketing represented 7% of total ad spend (Forrester Research, 2003)
- 58% of advertisers say they will allocate more ad budget to channels with SMS (McKinsey, 2004)
- 80% of mobile phone users with data plans (i.e. SMS, MMS and WAP users) have college degrees; 70% have household income over $75k and their average age is approximately 30 years old.